Definition — The European Union's AI regulation. For AI-generated content, its transparency rules are what matter: synthetic images, video and audio must be disclosed to viewers, and outputs must be marked as AI-generated in a machine-readable way.
The EU AI Act is a broad, risk-based regulation of AI systems, but publishers of AI-generated content mainly encounter one slice of it: the transparency obligations. In plain terms, AI-generated or AI-manipulated content that realistically depicts people, places or events must be disclosed as such, and systems generating synthetic media must mark their output machine-readably. Photorealistic AI influencer content sits squarely inside that scope.
The act entered into force in 2024 and applies in phases; the transparency obligations relevant to synthetic content apply from August 2026. If your content reaches EU audiences, the safe operating assumption is that disclosure and marking are part of the job — which in practice they already are, because platform policies impose similar labeling requirements today regardless of jurisdiction.
What compliance looks like operationally: a visible AI disclosure on the persona's account, platform AI labels on realistic content, and provenance metadata where the pipeline supports it. The EU AI Act compliance guide translates the obligations into a working checklist. Everything here is general information, not legal advice — for a specific business, consult a lawyer.
Frequently asked questions
Marking published content as AI-generated, via visible statements (e.g. in an account bio) and platform-native AI-content labels. Increasingly required by regulation (EU AI Act) and platform policy for photorealistic synthetic people.
Any media (images, video, audio) generated or substantially modified by AI rather than captured from reality. Regulations such as the EU AI Act attach transparency obligations to synthetic media that depicts realistic people.
An open provenance standard from the C2PA coalition that attaches cryptographically signed metadata to media, recording how it was created and edited — including whether AI was involved.
In the United States, FTC truth-in-advertising rules and the Endorsement Guides apply to influencer marketing whether the influencer is human or synthetic: material connections must be disclosed, and AI personas must not pose as real customers.
See it live with 100 free credits
No card required. Generate with showcase models on the free tier, then train your own persona on any paid plan.