Definition — Marking published content as AI-generated, via visible statements (e.g. in an account bio) and platform-native AI-content labels. Increasingly required by regulation (EU AI Act) and platform policy for photorealistic synthetic people.
Disclosure operates on two layers. The account layer is a plain, visible statement that the persona is AI-generated — typically a bio line ('AI-generated persona'). The content layer is the per-post marking: platform AI labels applied at upload, plus machine-readable provenance where available. Robust setups use both, because each covers a gap in the other.
The requirements come from two directions at once. Regulation: the EU AI Act's transparency rules require disclosure of AI-generated realistic content, with obligations applying from August 2026. Platform policy: the major social platforms already require labeling of realistic synthetic media today, independent of any law. The disclosure legal guide maps who requires what.
Practically, disclosure is a setup task, not a per-post judgment call: put the statement in the persona's bio at account creation, turn on the platform's AI label for realistic content by default, and keep provenance metadata attached where the pipeline supports it. The platform label guide covers the mechanics per platform.
Frequently asked questions
A platform-native marker telling viewers a post is AI-generated or significantly AI-edited. Major platforms combine self-declaration at upload with automatic labeling based on provenance metadata.
The European Union's AI regulation. For AI-generated content, its transparency rules are what matter: synthetic images, video and audio must be disclosed to viewers, and outputs must be marked as AI-generated in a machine-readable way.
In the United States, FTC truth-in-advertising rules and the Endorsement Guides apply to influencer marketing whether the influencer is human or synthetic: material connections must be disclosed, and AI personas must not pose as real customers.
Any media (images, video, audio) generated or substantially modified by AI rather than captured from reality. Regulations such as the EU AI Act attach transparency obligations to synthetic media that depicts realistic people.
See it live with 100 free credits
No card required. Generate with showcase models on the free tier, then train your own persona on any paid plan.