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Glossary

Persona drift

Definition — The gradual or sudden change of a generated character's face, build or style between images. Drift is the main failure mode of prompt-only character workflows and the problem trained, identity-locked models exist to solve.

Drift shows up as a persona that is recognizably 'the same kind of person' but not the same person: the jawline narrows between posts, apparent age slides a few years, the build changes with the outfit. Audiences register it even when they cannot name it — a feed with drift reads as stock photos of lookalikes rather than one creator's account.

The root cause is almost always identity living in the prompt. Every text description is re-interpreted per generation, and small wording changes ('portrait' vs 'candid photo') land in different corners of face-space. Secondary causes include contradictory descriptors stacked in one prompt and heavy style transfer bleeding into facial features.

The durable fix is structural: train the identity so it no longer depends on the prompt, keep prompts situational, and reuse seeds when iterating on a specific look. The drift-fixing guide diagnoses the common patterns, and the consistency guide covers preventing drift by design.

From theory to practice

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