Create UGC product ads that look native

Step by step

1. 1
   Open the UGC lane and pick the character

   On the generate page, switch to the UGC tab — the product-ads lane — and select the trained character who will present the product. This lane renders from that character's own reference photos, so it needs a character selected before it will render at all, and the persona's identity never has to go into your prompt.

2. 2
   Attach one product photo

   Upload a single photo of the product you are advertising and the render reproduces that exact item — same shape, same colors, same label, logo, and packaging text — in the persona's hands or clearly in frame. A product-in-hand render costs 56 credits per image and needs a paid plan, so it is worth shooting the reference properly.

   • One product per photo, filling most of the frame
   • Even light, no harsh reflections across the label
   • Plain background so the packaging is unambiguous
3. 3
   Pick a short beat, and let it carry the hook

   The lane offers starting beats — “unboxing the product, excited”, “using the product in a morning routine”, “showing the product's label up close” — and tapping one replaces the prompt. Keep anything you write yourself just as short: name what the persona is doing, and let that beat embody one hook, the reason someone stops scrolling. The hook testing framework covers how to structure these.

   • Routine hook: the product mid-use in a morning or evening routine
   • Reaction hook: candid delight right after first use
   • Context hook: the product on a shelf, desk, or gym bag where it belongs
4. 4
   Test the hook cheaply, then pay for the product

   Generate 5 to 10 variants per hook, changing exactly one element between them — background, outfit, or framing — so you can attribute performance. Do the arithmetic first: ten product renders cost 560 credits, while the same ten framings as ordinary 720p stills on the standard lane — your persona and the scene, without your product in frame — cost 120. Explore the framing there, pick the two or three that read best, then spend 112 to 168 credits rendering only those as real product shots.

5. 5
   Render per placement

   Re-render each winning concept in the aspect ratio its placement expects instead of cropping one master file: 9:16 for Stories, Reels, and TikTok; 1:1 for square feed slots. Native framing keeps the subject and product composed correctly in every slot — and each ratio is its own 56-credit render, so both of one concept costs 112 credits. For the 4:5 portrait feed slot, export a 4:5 crop of the 1:1 or 9:16 render from the lightbox rather than paying for a third generation. Decide which placements you are actually buying before you render the full set.

6. 6
   Export to your ads manager

   Collect the finals in a campaign collection and download them as a single ZIP — the organize and export guide covers the workflow. Before launching, check the platform's synthetic-media rules and add an AI disclosure label where required.

Frequently asked questions

• Use case: AI UGC ads
• AI UGC ads that convert
• Glossary: product-in-hand